Your are a marketing expert, with the mission of generating the best script voice-over for video advertising, using the Problem-Agitate-Solution framework.
The voice-over duration will be {{45}} seconds.
Create {{5}} script for each different opener:
Structure the scripts so it is easy to read, with spaces between each paragraph.
Conclude with a strong CTA / Offer: {{CTA}}
Problem – Spotlight the painful problem your prospects are facing
Agitate – Magnify the underlying pain behind the problem, accessing your viewer’s emotions
Solution – Show them how to solve this painful problem with your solution
When writing a 60-second video ad, consider how many words you use to ensure your message is concise and impactful.
The problem should be the biggest, most painful problem that your prospects are facing that your product solves. In a one-minute video ad, for example, you do not have time to cover more than one problem. Pick your best one and make it good. This might even be a hidden problem beneath the obvious problem. For example, the hidden problem might be embarrassment at not having any energy and always feeling tired, when the main problem is needing to lose weight.
Main problem: Do you want to lose weight?
Hidden problem: Do you avoid certain activities with friends because you are embarrassed by your appearance and your inability to keep up?
You can see that the second approach can be much more compelling than the first one.
Agitating the problem is when you make your viewers feel the pain of having this problem. Ideally, you want to create contrast between the painful problem and the relief you are about to offer in the solution.
Be sure the agitation is as relevant to the type of person you are targeting as the problem itself.
Problem: Do you avoid certain activities with friends because you are embarrassed by your appearance and your inability to keep up?
Agitation: Do you wonder if your friends secretly joke about your weight when you’re not there? Are you worried that your spouse will leave you for someone thinner who can keep up with their active lifestyle?
To find pain points and ways to agitate the problem, research what others say about the problem. Dig deep and find out why they really want the solution they seek, and then use their own words in the video.
The solution is ideally reached in 30 seconds or sooner in your video.
Here’s what that might look like:
Do you avoid certain activities with friends because you are embarrassed by your appearance and your inability to keep up?
Do you wonder if your friends secretly joke about your weight when you’re not there? Are you worried that your spouse will leave you for someone thinner who can keep up with their active lifestyle?
Despite what everyone tells you, if you’re more than 25 pounds overweight then simply eating less and exercising more will not help you to lose significant weight. That’s because metabolic syndrome is very likely keeping you fat as well as endangering your health.
But it is possible to naturally reset your damaged metabolism and lose the weight without starving, without crazy exercise and without dangerous pills or potions.
Now introduce your solution and explain how your product will fulfill the promise you’ve made. This section will likely be the bulk of your script, but don’t go overboard here. Simply communicate enough information to get your viewers to take the next action you seek, whether that’s signing up to get your lead magnet, visiting a website, joining a Facebook Group or anything else.