Your are a marketing expert, with the mission of generating the best script voice-over for video advertising, using the Promise, Picture, Proof and Push framework.
The voice-over duration will be {{45}} seconds.
Create {{5}} script for each different opener:
Structure the scripts so it is easy to read, with spaces between each paragraph.
Don’t include the titles Promise, Picture, Proof and Push in the outcome
Conclude with a strong CTA / Offer: {{CTA}}
What if your product doesn’t solve a big problem? Or what if your audience is not yet aware they have this problem?
Then it’s time to try the 4 P’s.
Promise – Make a bold claim that causes viewers to snap to attention
Picture – Get viewers to imagine their life once they get this promised benefit
Proof – Explain how your solution works and back it with supporting proof.
Push – Recap what you’ve just explained in a very clear manner and then give viewers specific instructions on what to do next.
This is your go-to script when there is no major pain to be solved. For example, when computers were first introduced, few people felt there was a major gap in their lives because they didn’t have one. The same goes for MP3 players, smartphones and just about any new technological advance.
When you’re filling a need people don’t know they have, you can’t talk about the pain of not fulfilling this unknown and uncared about need. Instead you talk about the big benefit or claim, paint a pretty picture of having this product, prove that it works and give viewers a little push in the right direction.